New Ad Features Iowa Veterans

Catch the Lottery's latest TV ad, and you'll see the faces of some true Iowa heroes. They're all veterans who have served our country and now have received some much-deserved assistance from the Iowa Veterans Trust Fund.

Over the past few weeks, we’ve been working with the Iowa Department of Veterans Affairs to develop the new ad. We wanted a campaign that would serve two important purposes:

1. to call attention to the Iowa Veterans Trust Fund and the help it offers to veterans.
2. to remind everyone that the Iowa Lottery has instant-scratch and pull-tab games available that specifically benefit the Veterans Trust Fund, with 100 percent of the proceeds from those games going into the Trust Fund.

The TV ad features images of veterans who have received assistance through the Iowa Veterans Trust Fund and agreed to be part of the campaign to help spread the word about the help that's available. You’ll see veterans from across the state and from several different eras in the ad -- maybe even someone you know! Click here for a sneak peek!

We’re very proud that we’ve been able to raise more than $1.4 million so far for the Iowa Veterans Trust Fund. We're right on track to meet our projections that we’ll raise between $2 million and $3 million this year for the Trust Fund. Thank you for the role you've played in that success!