We found out early last month that Game Book was one of the two finalists for the big award out of 13 entries. And last night at the NASPL annual conference in Rhode Island, Game Book was named the winner! w00t!
This is the third time in recent years that an Iowa Lottery game has won an award for innovation. We’re always trying out new things to give you fun choices when it comes to playing the lottery. We know that not every new idea will work, but we’ve all got to “try, try again,” right?
When Game Book debuted in January, it was the first product of its kind here in Iowa. We ordered what would have been a two-year supply of tickets in a $20 game and you bought them out in four months. The Game Book set several sales records along the way and it helped push overall lottery sales to record levels in the 2013 fiscal year.
Each $20 Game Book ticket was actually a six-page booklet that had eight scratch games, all in one ticket. The Game Book had prizes ranging from $20 up to $100,000 and you told us you really liked that mix of prizes and the extended playing time that the game offered.
As the Game Book’s incredible run continued, we realized that we’d run out of tickets a lot sooner than we’d thought, so we ordered a second game book product. It’s the “Blazing Hot 7s Game Book” that you see in stores today. It’s got seven games in each six-page booklet and it’s also selling quickly.
Our recent awards run started back in 2005, when an Iowa Lottery game won two different product-of-the-year awards. “Quarter Play” was the world’s first battery-powered, electronic version of a scratch game. It was named product of the year by both NASPL and the Public Gaming Research Institute, a Kirkland, Wash.,-based organization that researches the gaming industry.
And in 2006, another Iowa Lottery game won a top industry honor. “Lucky 7s” was a double-sided game that combined two popular products into one. Its tickets featured a traditional scratch game on the front and a pull-tab game on the back. It was chosen as the 2006 lottery product of the year by PGRI.