About 80 percent of the adult population in Iowa plays the lottery – and that number has remained consistent through the years. We consider the entire adult population of our state to be our customer base!
We do our best to offer variety in our games so people can find something they like. We know that for today’s consumers, choice is what matters.
Two types of games in particular always do well here in Iowa – games with an animal theme, and games with an Iowa theme. Maybe one has to do with our agricultural heritage, or maybe we just really like animals here in Iowa. And the Iowa part is a given – We’re Iowans, so we’re proud of our state!