Here at the lottery we love winners and we love sharing our winners’ stories.
We do this in a variety of ways. One of the most recognizable ways is by displaying pictures of our recent winners on our video screens or through posters in more than 2,400 retailer locations across the state. We also feature many winners of $10,000 or more on our website, and this list is updated regularly as new winners come and claim their prizes.
Another way we highlight winners is through one-minute radio commercials. These spots include the voices of lottery staffers talking about recent winners of $10,000 or more, as well as soundbites from the winners themselves! There is a different spot each day of the week that highlights different winners from all across Iowa. And every couple of weeks, lottery staffers create new radio spots that highlight a new group of winners.
We call these radio segments “Winning Minute” and here’s a behind-the-scenes look at how they are produced. If you’ve heard our Winning Minute segments before you might recognize one of the lottery voices in the clip – Lottery CEO Terry Rich. Terry announces the start and end of each one of our Winning Minute segments.
The rest of the narration is done by lottery staffers Kim Vore and Kevin Kirkpatrick – the female and male voices, respectively. Kim and Kevin produce and record these spots and distribute them to radio stations every couple of weeks. (I’ve included a photo of Kim and Kevin recording the latest segments).
The Winning Minute segments can be heard at least once a day on more than 70 radio stations across the state. So the next time you hear one of our Winning Minute segments on your favorite radio station, you’ll know the voices of the lottery staffers who created it!