Lotteries in the United States, Canada and Mexico are members of an industry organization called the North American Association of State and Provincial Lotteries (NASPL). Each year, NASPL awards are given to games and campaigns that have been identified as innovative and successful.
Out of all the games nominated this year, it’s down to just two for best new instant-scratch game: Our Game Book and the “Big Cash Crossword” from our neighbors to the north, the Minnesota State Lottery.
We’ve blogged about the Game Book a couple times here before. It began sales back in January, and even though we ordered what normally would have been a two-year supply of tickets for a $20 game, they sold out in four months. And that led us to move up the start date of our current game book product, the “Blazing Hot 7s” game. It hit the market in June and also has proven popular with our players.
Just like its predecessor, Blazing Hot 7s offers multiple games spread across six pages of playing fun, all in one booklet. The game’s top prize is $100,000 and you can win multiple times in each booklet.
So which game will come out on top? We’ll have to wait a few more weeks to find out.
A panel of judges will review the two finalists, evaluating their innovative aspects, cost/benefit analysis and other features including visual appeal and ease of play.
The NASPL awards will be given during an annual conference in early October. So, may the best game win! (But I have to admit I’m pulling for Iowa!)