Lotteries in the United States, Canada and Mexico are members of an industry organization called the North American Association of State and Provincial Lotteries (NASPL). Each year, NASPL awards are given to games and campaigns that have been identified as innovative and successful.
Out of all the games nominated this year, it’s down to just two for best new instant-scratch game: Our Game Book and the “Big Cash Crossword” from our neighbors to the north, the Minnesota State Lottery.
We’ve blogged about the Game Book a couple times here before. It began sales back in January, and even though we ordered what normally would have been a two-year supply of tickets for a $20 game, they sold out in four months. And that led us to move up the start date of our current game book product, the “Blazing Hot 7s” game. It hit the market in June and also has proven popular with our players.
Just like its predecessor, Blazing Hot 7s offers multiple games spread across six pages of playing fun, all in one booklet. The game’s top prize is $100,000 and you can win multiple times in each booklet.
So which game will come out on top? We’ll have to wait a few more weeks to find out.
A panel of judges will review the two finalists, evaluating their innovative aspects, cost/benefit analysis and other features including visual appeal and ease of play.
The NASPL awards will be given during an annual conference in early October. So, may the best game win! (But I have to admit I’m pulling for Iowa!)
I think your next game book should be call crazy 8 I really enjoy the books
Posted by: linda petersen | September 09, 2013 at 08:03 PM
Hello. Thanks for playing Pick 3 and Pick 4 and for staying up on the latest news in the world of lottery games.
You are correct that the Illinois and Iowa lotteries both sell Pick 3 and Pick 4 tickets, but the two states' games are separate. Through the years, we've offered our own promotions and play options in the games and Illinois has done the same. And as you have pointed out, the promotions and options offered here in Iowa are not always the same as those offered in Illinois.
We are aware that a new feature has recently been added to Illinois' games and we're continuing to look into it to see if it is something we might want to offer here in Iowa. We appreciate your customer feedback that you like the new feature.
Posted by: Mary Neubauer | September 06, 2013 at 12:59 PM
NEW BLOG- PICK 3 and PICK 4 GAMES...currently the Iowa /illinois share the same games of pick 3 and pick 4. Recently Illinois changed the game to include a "Hot Ball" in the game.
Iowans want this added to our game..when is this going to happen?
Posted by: Nifty | September 06, 2013 at 10:10 AM