In the next couple weeks, you’ll see a new look for us here at the Iowa Lottery.
We’ve entered our fourth decade in business, so it’s perfect timing for the debut of our fourth logo. The new look maintains the shooting star that’s been central to the lottery’s identity since its start, but the logo also will now abbreviate the lottery’s name in a nod to today’s shortened communications style.
The new logo will officially debut on July 1, and we’ll phase in the new blue-and-white look as current supplies run out. Like the address for our website (www.ialottery.com), our new logo identifies us as IALottery.
We think the new look has a punch to it. It’s energetic and forward looking, but also maintains the themes that have been at the lottery’s core since it started in 1985.
The image above shows how the lottery’s logo has evolved through the years. Our original logo when we began in August 1985 was mostly green with four shooting stars on either side of the words “Iowa Lottery.” That logo was used until August 1994 when the lottery celebrated its 10th anniversary.
The second logo maintained the shooting stars, but circled them around the words “Iowa Lottery.” That version of the logo, with green letters, yellow stars and red streaks of light behind them, was used until September 2002 when it was updated. The new version of that image, with white letters in the center surrounded by graduated red, orange and red stars, has been used since that time.
The shooting star has always been central to our lottery. It’s a symbol of luck but also represents celebration. We see it as aspirational in terms of the vital difference lottery proceeds have made in our state.
We also are debuting a new tagline. For several years, we’ve used a distinctive “Woo-hoo!” sound in our ads and as the audio that plays from lottery terminals in Iowa when a winning ticket is scanned. The new logo incorporates a “Woo Hoo for You™” tagline that, like the shooting star, references luck and excitement.
Thank you for being part of the fun with us since 1985. We hope YOU get to see the new logo on a prize check from us soon!
Hi, Tina. Thank you for your comment. Please be aware, however, that I don't anticipate the points system will be revived. Some people like that process, but the majority of players let us know they'd rather see more opportunities to win prizes. That is why we have switched to the VIP Club process you see today where you can enter nonwinning tickets from qualifying games into drawings in our Play It Again promotions.
Posted by: Mary Neubauer | July 01, 2016 at 09:54 AM
Hopefully the store for points will come back soon, thought that was so fun... Seeing what one ticket gave you . And it was exciting to watch the points grow!
Posted by: Tina Nichols | June 30, 2016 at 07:54 PM
Great feedback, Julie. I will pass your comments along to our Web Team.
Posted by: Mary Neubauer | June 29, 2016 at 03:07 PM
I think change is great. Now it's my turn to win for a CHANGE.
Posted by: Dave Larsen | June 28, 2016 at 04:19 PM
new log, very nice, really stands out.
Posted by: Kathleen Schwanz | June 24, 2016 at 09:24 AM