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February 21, 2017


Thank yo for the blog post. I really appreciate your post......!!!

Hi, Todd. Thanks for your suggestions! I'll share your comments with our team as well. As I had discussed with George, the prize levels within a game are always a balancing act, so it's good for us to hear from players about what they like. As for The Little Black Game Book's performance, I guess that is an issue on which we'll have to agree to disagree. Seven of the game's nine top prizes have been claimed and players have also won more than 12,000 prizes in the game so far from $100 up to $10,000. It appears to me that the game has been popular and has paid out prizes to players all across the state. Thanks again for playing and for your feedback!

I would like to see a game with more intermediate wins, like 25000.00 and 50000.00 with the big wins also. there should be more big winners. with this game being out for over a year and only having 7 big wins. that is very poor payout on this game. it is very hard to even win your money back.

Really good feedback, George. I will share this with our game-planning committee. It's an issue we weigh in all our games: Is it better to offer a few really big prizes or to offer smaller prizes overall, but more of them? In general, our players have voted with their pocketbooks on this issue and have preferred the second option I described, meaning games with smaller top prizes overall, but more of them, and more prize levels overall within a particular game. It's a balancing act for sure, and something we always consider when we review new game ideas.

Change the top prize to at least 500,000.00$ paying 20$ for a ticket that has a top prize of 100,000$ just is not worth it.

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As the lottery’s vice president of external relations, I’m a member of the senior management team at the Iowa Lottery, where I’ve worked since 1999. I’ve spent my years at the lottery learning as much as I can about all the ins and outs of the lottery industry. I’ll put that knowledge to work here so I can share the behind-the-scenes details with you!