Player Question: Why Do You Still Sell That Game After The Promotion Has Ended?

With the Prize Zone now an ongoing part of our VIP Club and the big Summer Cash Bash starting in a couple weeks, I’ll answer a question here on the blog that we’ve received from a few players in the past about the games that can be entered into our promotions.

Those folks have wondered why we continue to sell the games involved in our promotions after the promotions end. What they may not have realized is that the scratch games involved are often already available before a promotion starts and sometimes stay on the market after it has ended. That’s because the promotion isn’t the primary function of the game – it’s an extra, or an add-on, but the game itself is its own vehicle.

The prizes in our games themselves aren’t tied to a promotion – they’re separate and only a part of that game. That's why the game involved will often be on sale for far longer than a particular promotion is offered – players want the chance to win the prizes in the game itself and realize that the promotion is a temporary (and fun) addition with prizes of its own.

We refer to our promotions as “Play It Again” or second-chance opportunities because if you don’t initially win a prize on the ticket involved, you can play it again by entering the promotion for a chance to win the prizes offered there.   

The upcoming Summer Cash Bash is a perfect example of the timing issue I've discussed in this blog entry. The promotion doesn’t start until July 13, but some of the games involved are already on sale, and we’re letting players know that they can save their tickets to enter the Cash Bash when it starts. Those same games may end up being on the market after the promotion ends, it all depends on how long the supply of tickets lasts.

We do our best to come up with fun games and promotions and tie them together when we can for even more chances to win. But the games involved stand on their own and have their own timeline outside of the promotion.

Comments

[Lisa Newell]

I see this happening more and more. for nearly five months I played the Big Dollar ticket, then all of a sudden in December when the iowa lottery tried to put out all their xmas tickets, pulled the big dollar ticket telling the customers that the store couldn't get the "big dollar" ticket. Thus allowing the final tickets to be sold in des moines area. Why does the lottery pull tickets when the game top prize hasn't been won. I was specifically told by the store that the lottery dealer couldn't get this ticket in the store anymore shooting all the big winner tickets back into the des moines area and giving the rest of iowa the sloppy seconds. If you start putting out a ticket in a store, don't pull it until the top prize is won, its not fair play at all.