I can answer that in one word: Crossword.
I’m not ignoring any of our other games or the giant jackpots in Powerball® and Mega Millions®. And those DO grab a ton of attention when they climb into the stratosphere. But from a day-to-day sales perspective, it’s Crossword scratch tickets here in Iowa. And it has been for nearly 25 years!
The Iowa Lottery introduced its first Crossword scratch game on March 13, 2000. It immediately leapt to the top of the list among our scratch tickets. We’ve had at least one Crossword game on the market ever since, and Crossword is always among our top games.
Scratch games are the Iowa Lottery’s biggest product category, so that’s really saying something.
DEFINITELY Not Just One Crossword Game Today
The first Crossword game here in Iowa was a $3 ticket, and for years, we stuck with that price point. But over time we branched out, and right now, we've got five Crossword games available:
- 20,000 Crossword, a $2 game
- $30,000 Crossword, a $3 game
- $50,000 Super Crossword, a $5 game
- $100,000 Mega Crossword, a $10 game
- Ruby Red Crossword, a $30 game
And if those aren't enough, we've even varied the theme a bit with the Scrabble™ Crossword Game, a $10 ticket that hit the market in February.
Players say they like Crossword because it takes time to play. They like uncovering the words on their tickets, even if they don’t win. Not that anyone is turning down the chance to win, but they appreciate the process along the way with Crossword!
We hear you: You can definitely expect that we’ll keep Crossword among our scratch games here in Iowa!