A lottery game that shot to popularity as soon as it debuted in Iowa is marking 25 YEARS on the market this week.
The Iowa Lottery’s first “Crossword” scratch game was released on March 13, 2000. And we’ve had at least one Crossword game on the market every day since then.
While the Iowa Lottery has high expectations for any game we sell, I don’t think we could have imagined what the future would hold for Crossword. It’s now been one of the lottery’s top-selling games for a quarter of a century!
The Design Still Looks The Same
It’s interesting to look back at those first Crossword tickets, which you can see above. They could be among the Crossword games we have on the market today! The design of our Crossword tickets obviously hasn’t changed much because that’s the way players like them! (If it ain’t broke, don’t fix it, people!)
What HAS changed is the variety of Crossword games on the market in Iowa at any one time. For years, the Iowa Lottery had just one Crossword game for sale. The first version of Crossword was a $3 game and we stuck with that for a long time.
But then we got brave. We decided to keep a $3 Crossword game out there, but add more. We released a $5 Crossword game, then a $10 Crossword, a $20 Crossword, and a $30 Crossword. Somewhere along the line, we backed up and added a $2 Crossword. And today, we’ve also got a SCRABBLE™ version of the Crossword game!
You Can Choose Your Favorite Today
There currently are 6 Crossword scratch games for sale in stores across the state. They all have different prize structures and some of them have multiple versions of Crossword puzzles on each ticket. What’s universal about them all is that it takes a while to uncover all the letters available – and that’s what players say they like about Crossword.
So, when you see Crossword tickets this week in local stores, wish them a happy 25th birthday! I’m betting Crossword scratch games will celebrate many more birthdays in Iowa!