A woman who follows us on Facebook made us smile this week when she asked about the “lottery trucks” she’d just seen in her area. Her name is Lynn and here was her question: “Is there a special reason for the state of Iowa/Powerball & Mega Millions semi in Dubuque today?”
Great question, Lynn, and thanks for being an observant player! We worked with the Iowa Alcoholic Beverages Division to design signs for those trucks. The trucks deliver liquor to retail outlets across Iowa where it is sold. Because the trucks are out and about all over Iowa, ABD asked us if we would like to add lottery advertising to the trailers to highlight our products and how lottery proceeds help the state.
We have three different designs on ABD trucks: one that advertises Powerball and Mega Millions; another that focuses on the Lucky for Life game; and a third that highlights the proceeds that the lottery raises each year to help our state’s veterans and their families through the Iowa Veterans Trust Fund.
Now you’ll be in the know if you see one of the trucks in your community!